Your AI Receptionist
Let TrustLine take the routine calls. Let your people grow the business.
TrustLine is an AI receptionist for UK small businesses. It answers your calls, takes booking requests and passes callers to your team when a person should step in.
Hear TrustLine answer as your business
Tell us your business name and website. We'll make a short sample recording of TrustLine answering a call as you, using only what's on your public website. Free, and no obligation.
- Send your business name and website.
- We build a sample using your hours, address and services.
- You get a short recording by email, within 2 working days.
The phone still runs the front of the business
Calls arrive when you are with another client, after hours, or when reception is already full. Routine questions eat staff time. Covering the phone after hours costs more than most small businesses can justify. Doing it yourself costs you your evenings and weekends.
The call you miss is the opportunity you lose.
When you are on a job, with another customer, or closed for the day, the phone rings out. A caller who reaches voicemail may simply ring the next business.
Skilled people doing routine calls.
Opening hours, directions and simple booking questions pull skilled people away from customers, quotes and the work that grows the business.
A different answer every time.
Without a clear process, callers get different answers, or none, depending on who picks up.
What TrustLine does
TrustLine handles the repetitive calls, so your people can spend their time where it counts. It works from the answers you have approved, and passes the call to a person when it should.
Call handling
Answers with your greeting, tells every caller it is an AI assistant, and uses the answers you have approved.
Questions and bookings
Answers common questions from your approved knowledge and takes booking requests for your team to confirm.
Human handover
Passes the call to your team, or takes a message, when the caller asks for a person, the question is out of bounds, or TrustLine is not sure.
Built for UK small businesses that want to start quickly with a standard setup.
How it works
Scope your lines and hours
We map which numbers, hours and enquiry types TrustLine should cover, and what always goes to a human.
Load your greeting and knowledge
Your greeting, FAQs, booking rules and escalation contacts are set up for your business.
Test, then go live
You hear the agent before callers do. Go live on overflow, after-hours, or a dedicated line first.
Adjust and tighten
For the first 30 days after go-live, we adjust the agent based on your feedback.
FAQ
What happens when nobody can pick up?
Calls that would ring out, during a job, at lunch or after hours, are answered instead. You can start with overflow and out-of-hours calls only.
Does TrustLine replace my team?
No. TrustLine takes the repetitive calls, so your people can spend their time on customers, quotes and follow-ups. A person takes over whenever a call needs one.
What does it do on a call?
It answers with your greeting, answers common questions, takes booking requests and messages, and passes the caller to your team when needed.
Will callers know it is AI?
Yes. It tells every caller it is an AI assistant at the start of the call.
Will callers hear my business name?
Yes. Callers hear your business name and greeting.
What happens to call data?
Call data, including backups, is kept for up to 14 days, then deleted. We check the retention setting for each customer's workspace before it goes live. Personal details a customer's own tools keep, such as calendar entries or emails to their team, are held by that customer under their own settings.
How much does it cost?
Pricing depends on your call volume, so we talk it through on a short call. The quickest way to start is a live walkthrough.
More from PraxiumAI: TrustLayer Reveal (AI search visibility) and TrustProof (AI governance health-check).
Ready to answer the calls you cannot take?
Book a short walkthrough and we will show you how TrustLine would handle the calls your business gets. Pricing depends on your call volume, so we will talk it through on the same call.
Prefer email? hello@praxiumai.ai