Last updated: 1 November 2026
Pragma - Pro Consultancy Ltd (trading as PraxiumAI), company number 12749861, registered office 45 Redheath Close, Watford WD25 7AH (“we”, “us”), operates praxiumai.ai and its TrustProof, TrustLayer Reveal and TrustLine services. We are the data controller for the personal data described below.
Your name, firm or business name, email address, sector or type of business, and your answers to the diagnostic questions, when you use TrustProof or TrustLayer Reveal. If you request a TrustLine sample, we collect your name, business name, business website, email address, optional phone number, type of business, optionally which calls you miss most, and your consent.
We use it to send you your report or TrustLine sample recording and follow up about our services, on the basis of our legitimate interest in responding to your enquiry. If you go on to buy a paid service, we process your data on the basis of that contract.
Formspree (US) receives and forwards the TrustProof assessment and whitepaper form submissions to our inbox. Netlify (US) hosts the website, receives the Reveal scan form and the TrustLine sample request form, and processes scans. Stripe processes card payments for paid services and never passes card details to us. Booking links on this site take you to Calendly, whose own privacy policy applies. Some of these providers may process data outside the UK.
Enquiry data is kept for up to 24 months from your last contact with us, then deleted, except TrustLine sample requests that do not lead to a customer relationship, which are deleted after 6 months. You can ask us to delete your data earlier. If you become a client, records connected to a paid engagement are kept for 6 years for our legal and tax obligations.
We sometimes contact businesses we think may find TrustLine useful. We use publicly available business contact details, such as a company website or business directory listing, usually a business email address or telephone number. Where the recipient is a limited company or other corporate body, we rely on legitimate interests (UK GDPR Article 6(1)(f)). Where the recipient is a sole trader or a partnership treated as an individual under the electronic marketing rules, we send marketing email only with their consent. Every message says who we are and includes a simple way to opt out. You can also email hello@praxiumai.ai at any time to tell us you do not want to hear from us; we keep your details on a suppression list only so that we do not contact you again. We delete outreach contact details when you ask, or after 6 months without a response (if you engage with us, we review this at 12 months). You can ask where we got your details, ask us to delete them, or object to this use at any time. You can complain to the Information Commissioner’s Office at ico.org.uk.
You can ask to see, correct, delete, or object to how we use your data. Email hello@praxiumai.ai; we will respond within one month. You can also complain to the ICO (ico.org.uk, 0303 123 1113).
We use GoatCounter, a privacy-focused analytics service, to count visits and clicks on this website. It does not use cookies. We do not use advertising or social media tracking tools on this website.
We are registered with the Information Commissioner’s Office (ICO), registration reference ZC196292.
We may update this policy from time to time. The date above shows the last revision.
