AI Visibility · Governed AI Delivery

Your next client is asking AI first.
They won't find you.

Most UK professional services firms are invisible to AI — and they have no idea.

Check your firm's score now

Instant check. No email required to see your score. Runs across ChatGPT, Claude, Gemini and Google AI.

Most firms score below 30/100. See where you stand.

30 seconds No credit card Free

15+ years regulated delivery · 4 AI products shipped · Built for UK professional services

This is how your scorecard looks:

TrustLayer Reveal Sample result

Mid-sized London Solicitors · ChatGPT · Claude · Gemini · Perplexity

Your competitors are outperforming you in AI search

23 /100

Firm AI Visibility Score

0–30 · Invisible 30–60 · Inconsistent 60+ · Competitive

Not found in ChatGPT for 6 of your key practice areas

Invisible to Claude and Gemini searches in your city

A competitor recommended for 4 of your areas

Fee transparency signals missing from your website

The numbers behind the problem

Two independently validated findings — and what we are seeing across UK professional services.

86%

of organisations using AI are stuck in the execution gap — between adoption and demonstrable, defensible value.

1.2%

of businesses get recommended by ChatGPT when clients search for professional services. 98.8% are invisible.

Clients form shortlists before visiting any website

Google SEO and AI visibility are not the same signal

Referral clients now validate firms through AI before they enquire

Cambridge Centre for Alternative Finance, Global AI in Financial Services Report, April 2026, 628 firms · TrustLayer internal analysis of UK professional services firms, 2026

The invisible problem

Nobody calls to tell you they chose someone else.

Every week, clients ask AI to find a firm like yours. They get a shortlist. They make a decision. There is no signal. No missed call. No email. You never knew they were looking.

Solicitors

"Find me a solicitor in Manchester for commercial property."

Three firms named. Yours is not one of them. The client calls one. They never search again.

Financial Advisers

"Which IFA in Bristol focuses on retirement planning for over 55s?"

A competitor gets the recommendation every time. You didn't know it was happening.

Accountants · Estate Agents

"Best accountant for a limited company in Leeds?"

Your firm has never appeared. You assumed Google was enough. It is not the same signal.

Most firms don't realise this is happening because there is no obvious signal. Google SEO and AI visibility are different. A firm can rank on page one of Google and be completely absent from ChatGPT, Claude, Gemini and Perplexity results.

The Product

TrustLayer Reveal

Find out exactly how visible your firm is to the AI tools your clients are already using. Free. No credit card. Results emailed with a full gap analysis.

We simulate real client searches across major AI platforms and measure whether your firm appears, how often, and in what context — then show you exactly what to fix.

ChatGPT Claude Gemini Perplexity Google AI

Check my firm's visibility — free

What happens next

Free — enter your URL. Get your AI visibility score instantly.

Receive your full visibility report — gaps, competitor analysis, next steps.

Upgrade to full audit £149 — deep competitor intelligence + 90-day plan.

TrustLayer Foundation managed service from £499/month.

TrustLayer Reveal is the front door. It shows you where you stand in AI search. But for many firms, that conversation quickly surfaces something deeper — AI being used in client work, compliance, or decisions that nobody feels fully accountable for.

The three services below address the most common versions of that gap. But every firm's situation is different — and the most useful conversations we have often start with: "I'm not sure if this fits, but..."

If that is where you are, just reach out.

See advisory services → Talk through your situation →

Three ways to close the gap

Close the execution gap.

Fixed-scope. Defined output. Defined end date. No retainers.

AI Risk & Readiness Report 2 weeks

What AI are you running? Can you prove it to your regulator?

Fixed-scope review of current AI usage, accountability exposure and governance gaps. Board-ready output you can act on immediately.

"55% of firms cannot measure the value of their AI." — CCAF 2026

AI inventory Gap analysis Readiness score Board summary

AI Governance Pack 3–4 weeks

Audit-ready. For organisations where governance is not optional.

Practical governance documentation for organisations deploying AI where accountability matters. Built for defensibility, not just compliance.

EU AI Act high-risk requirements take full effect August 2026.

"52% piloting agentic AI — accountability frameworks absent." — CCAF 2026

Accountability map Evidence pack Governance policy Incident protocol

One Workflow, Fully Automated 2–4 weeks

One workflow. Governed from day one.

One high-value process automated and handed over. Not a pilot — a production deployment with governance built in from the start.

"40% who deployed properly saw profitability gains." — CCAF 2026

Scoped workflow Built + tested Full handover

Every firm's situation is different.

The three services above address the most common AI problems we see in professional services firms. But some challenges don't fit a standard scope — and those are often the most interesting ones to work on.

If you're wrestling with something that doesn't fit neatly into one of the cards above, reach out. Most of our best work starts with a conversation that begins: "I'm not sure if this is the right thing to ask, but..."

Start that conversation →

Madhu Nandyala

Founder, PraxiumAI

15+ years regulated delivery

4 AI products shipped

UK professional services

Built

TrustLayer Reveal LIVE

TrustLayer Foundation LIVE

TrustGate MVP

Frontline Operations App

Delivered

Regulatory change

Payments transformation

Programme governance

Compliance delivery

About

Most AI decisions in a regulated business are made by people who have never been in the room when one goes wrong. I have been in those rooms. Fifteen years delivering programmes where every decision has an accountability trail and "we thought it was fine" is not an acceptable answer.

In 2025 I spent nine months building AI from scratch — not studying it, shipping it. Four products live. TrustLayer Reveal is the front door. The advisory services are what sits behind it.

86% of firms that have adopted AI are stuck between adoption and value. Closing that gap requires someone who has been on both sides — and understands what happens when governance fails.

"I don't build AI to see what's possible. I build AI to see what's defensible."

Connect on LinkedIn →

Insights

AI visibility and governance — in plain English.

Practical guides for UK professional services firms navigating AI search and AI governance in 2026.

Governance · 7 min read

EU AI Act August 2026 — what UK professional services firms need to do now

EU AI Act enforcement begins August 2026. UK solicitors, accountants, IFAs and estate agents need documented AI governance in place before the deadline.

Read article → AI Visibility · 5 min read

AI visibility for UK professional services — what it is and why it matters in 2026

45% of people now use AI tools to find local professional services. Most firms have never checked whether they appear in those results.

Read article → AI Search · 4 min read

Google SEO vs AI visibility — why they are not the same signal

A firm can rank on page one of Google and be completely absent from ChatGPT, Claude, Gemini and Perplexity. Here is why — and what to do about it.

Read article → Governance · 6 min read

What the FCA's 2026 AI review means for UK professional services

The FCA's Mills Review is examining AI in retail financial services. Here is what it means in practice for solicitors, accountants, IFAs and estate agents.

Read article →

View all insights →

Common questions

How is AI visibility different from Google SEO?

Google SEO determines where you appear in search engine results. AI visibility determines whether your firm is mentioned when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They are different signals. A firm can rank on page one of Google and be completely absent from AI recommendations.

Can ChatGPT actually recommend my firm?

Yes. AI assistants including ChatGPT, Claude, Gemini and Perplexity regularly recommend specific firms when users ask for local professional services. The firms that appear are those whose online presence sends the right authority signals to AI systems.

What does the free TrustLayer Reveal scan include?

The free scan evaluates your firm's AI visibility across major AI platforms and delivers a scored report identifying where you appear, where you don't, which competitors are being recommended instead, and which specific gaps are reducing your visibility. Results are emailed within minutes.

Who is the AI Governance Pack designed for?

The AI Governance Pack is designed for any organisation deploying AI in processes where accountability, auditability or regulatory defensibility matters — including financial services firms, law firms, accountancy practices, and any organisation where an AI-assisted decision could be challenged by a regulator or auditor.

Your next client is asking AI first.They won't find you.