AI Visibility · Governed AI Delivery

Your next client is asking AI first.
Will your website answer?

More clients now ask AI who to trust. Reveal shows whether your website gives a clear answer.

Check your firm's score now

Instant check. Reads your website against the questions buyers ask.

See where you stand in 30 seconds. Free, no credit card.

30 seconds No credit card Free

15+ years regulated delivery · Built for UK professional services

This is how your scorecard looks:

TrustLayer Reveal Sample result

Example: mid-sized London solicitors

Buyers are looking for answers your website does not give

23 /100

Firm Authority Score

Your website's AI-readiness

0–30 · Major gaps 30–60 · Some gaps 60+ · Strong

No fees or pricing explained on your website

No SRA registration number shown

No timescales given for your main services

No named solicitor or fee earner for each service

The numbers behind the problem

Two independently validated findings – and what we are seeing across UK professional services.

86%

of organisations using AI are stuck in the execution gap – between adoption and demonstrable, defensible value.

1.2%

of businesses get recommended by ChatGPT when clients search for professional services. 98.8% are invisible.

Clients form shortlists before visiting any website

Google SEO and AI visibility are not the same signal

Referral clients now validate firms through AI before they enquire

Cambridge Centre for Alternative Finance, Global AI in Financial Services Report, April 2026, 628 firms · TrustLayer internal analysis of UK professional services firms, 2026

The invisible problem

Nobody calls to tell you they chose someone else.

Every week, clients ask AI to find a firm like yours. They get a shortlist. They make a decision. There is no signal. No missed call. No email. You never knew they were looking.

Solicitors

"Find me a solicitor in Manchester for commercial property."

Three firms named. Yours is not one of them. The client calls one. They never search again.

Financial Advisers

"Which IFA in Bristol focuses on retirement planning for over 55s?"

A competitor gets the recommendation every time. You didn't know it was happening.

Accountants · Estate Agents

"Best accountant for a limited company in Leeds?"

Your firm has never appeared. You assumed Google was enough. It is not the same signal.

Most firms don't realise this is happening because there is no obvious signal. Google SEO and AI visibility are different. A firm can rank on page one of Google and be completely absent from ChatGPT, Claude, Gemini and Perplexity results.

The Product

TrustLayer^™ Reveal

by PraxiumAI

Find out how clearly your website answers the questions buyers ask, including the ones they now put to AI. Free. No credit card. Your Authority Score and gap list appear on screen.

Reveal reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm, then shows your biggest gaps. It measures the website side of AI-readiness. It does not query AI engines, and every scan applies the same rules.

Solicitors IFAs Accountants Estate agents

Check my firm's AI-readiness – free

What happens next

Reveal – free. Enter your URL, get your authority score in 30 seconds.

Roadmap – £149 + VAT, one-time. Written fix plan for every gap, delivered in 24hrs.

Content – £499 + VAT/mo. We create the content that closes your authority gaps. Starts with a quick call.

Managed – £999 + VAT/mo. Everything in Content, plus we publish and maintain it for you. Starts with a quick call.

See the full breakdown of how Roadmap, Content and Managed work →

TrustLayer Reveal shows you where you stand in AI search. For many firms, that conversation quickly surfaces something deeper: AI being used in client work, compliance, or decisions that nobody feels fully accountable for.

The three services below address the most common versions of that gap. But every firm's situation is different, and the most useful conversations we have often start with: "I'm not sure if this fits, but..."

If that is where you are, just reach out.

Check your AI exposure → See advisory services → Talk through your situation →

Three ways to close the gap

Close the execution gap.

Fixed-scope. Defined output. Defined end date. No retainers.

AI Risk & Readiness Report 2 weeks

What AI are you running? Can you prove it to your regulator?

Fixed-scope review of current AI usage, accountability exposure and governance gaps. Board-ready output you can act on immediately.

"55% of firms cannot measure the value of their AI." – CCAF 2026

AI inventory Gap analysis Readiness score Board summary

AI Governance Pack 3–4 weeks

Audit-ready. For organisations where governance is not optional.

Practical governance documentation for organisations deploying AI where accountability matters. Built for defensibility, not just compliance.

The regulatory clock is running on AI governance.

"52% piloting agentic AI – accountability frameworks absent." – CCAF 2026

Accountability map Evidence pack Governance policy Incident protocol

One Workflow, Fully Automated 2–4 weeks

One workflow. Governed from day one.

One high-value process automated and handed over. Not a pilot – a production deployment with governance built in from the start.

"40% who deployed properly saw profitability gains." – CCAF 2026

Scoped workflow Built + tested Full handover

Every firm's situation is different.

The three services above address the most common AI problems we see in professional services firms. But some challenges don't fit a standard scope – and those are often the most interesting ones to work on.

If you're wrestling with something that doesn't fit neatly into one of the cards above, reach out. Most of our best work starts with a conversation that begins: "I'm not sure if this is the right thing to ask, but..."

Start that conversation →

Madhu Nandyala

Founder, PraxiumAI

15+ years regulated delivery

UK professional services

As featured in

Watford Town Centre BID →

About

Most AI advisers have never been in the room when a decision goes wrong. I have. Fifteen years delivering regulatory change, payments transformation, programme governance and compliance delivery, where accountability isn't a value statement and "I didn't know" isn't a defence. Every decision has an accountability trail, and "we thought it was fine" is not an acceptable answer.

I have built and deployed AI products for UK professional services firms. Not advising in theory. Building. TrustLayer Reveal is where that starts.

86% of firms that have adopted AI are stuck between adoption and value. Closing that gap requires someone who has been on both sides and understands what happens when governance fails.

"I don't build AI to see what's possible. I build AI to see what's defensible."

Connect on LinkedIn →

Insights

AI visibility and governance – in plain English.

Practical guides for UK professional services firms navigating AI search and AI governance in 2026.

Conversion · 6 min read · July 2026

No Enquiries From Your Website? Here's What You're Probably Missing

See the 10 specific reasons a professional website stops bringing in enquiries, and check yours free in 30 seconds.

Read article → AI Visibility · 5 min read · April 2026

AI visibility for UK professional services – what it is and why it matters in 2026

54% of UK adults now use AI tools, up from 31% in 2024 (Ofcom). In financial services, 55% use AI platforms for financial questions (STRAT7, April 2026). Is your website ready to answer what they ask?

Read article → AI Search · 4 min read · April 2026

Google SEO vs AI visibility – why they are not the same signal

A firm can rank on page one of Google and be completely absent from ChatGPT, Claude, Gemini and Perplexity. Here is why – and what to do about it.

Read article → Governance · 7 min read · April 2026

EU AI Act August 2026 – what UK professional services firms need to do now

UK solicitors, accountants, IFAs and estate agents need documented AI governance in place – the regulatory clock is running.

Read article → Governance · 6 min read · April 2026

What the FCA's 2026 AI review means for UK professional services

The FCA's Mills Review is published, with its recommendations pending FCA Board adoption. Here is what it means in practice for solicitors, accountants, IFAs and estate agents.

Read article → Governance · 8 min read · May 2026

EU AI Act Compliance Checklist for UK Regulated Organisations – August 2026

A plain-English checklist of what UK regulated organisations need in place before the August 2026 deadline. Covers AI inventory, accountability, human oversight, technical documentation and conformity assessment.

Read article →

View all insights →

Common questions

How is AI visibility different from Google SEO?

Google SEO determines where you appear in search engine results. AI visibility determines whether your firm is mentioned when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They are different signals. A firm can rank on page one of Google and be completely absent from AI recommendations.

Can ChatGPT actually recommend my firm?

Yes. AI assistants including ChatGPT, Claude, Gemini and Perplexity regularly recommend specific firms when users ask for local professional services. The firms that appear are those whose online presence sends the right authority signals to AI systems.

What does the free TrustLayer Reveal scan include?

The free scan reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm. It returns an Authority Score and lists your biggest gaps and strengths. Every scan applies the same rules to your website as it is at the moment of the scan. It checks your website, not what any AI says about you. Results appear on screen in about 30 seconds.

Who is the AI Governance Pack designed for?

The AI Governance Pack is designed for any organisation deploying AI in processes where accountability, auditability or regulatory defensibility matters – including financial services firms, law firms, accountancy practices, and any organisation where an AI-assisted decision could be challenged by a regulator or auditor.

What is PraxiumAI?

PraxiumAI helps UK solicitors, IFAs, accountants and estate agents get recommended by AI assistants including ChatGPT, Claude, Gemini and Perplexity, and governs AI use in client work so it stays defensible to regulators. PraxiumAI is the trading name of Pragma-Pro Consultancy Ltd, Companies House 12749861.

Check your firm's AI-readiness before your competitors do

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Find out how clearly your website answers the questions buyers ask.

Step 1 · Enter your URL Step 2 · Close your gaps

More clients now ask AI who to trust. This checks whether your website gives a clear answer.

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Your next client is asking AI first.Will your website answer?