Be found by AI.
Be contacted by customers.
Be answered by TrustLine.

TrustLayer Reveal, our free AI-readiness check, helps buyers find you. When they get in touch, TrustLine, our AI receptionist, answers the calls you cannot take.

For UK small businesses that win work through enquiries.

FOUND → CONTACTED → ANSWERED
FREE
TrustLayer™ Reveal
by PraxiumAI
Be foundTuned for UK solicitors, IFAs, accountants and estate agents

Your next client is asking AI first. Will your website answer?

Free scan. See your score in 30 seconds.

Check your firm’s visibility
30 secondsNo credit cardFree

Your Authority Score and gap list appear on screen, with the next steps.

23/ 100
Sample result
Mid-sized London solicitors: gaps found
No fees or pricing
No SRA registration number
No timescales for main services
No named fee earner per service
  • Checks your website against the questions buyers in your sector ask
  • Shows your biggest gaps and an Authority Score out of 100
  • Tells you where you stand: major gaps, some gaps or strong
  • Reads up to ten pages of your website
TrustLine
by PraxiumAI
Be answeredFor UK small businesses

Your AI receptionist answers while you are with other customers.

Share. Hear. Approve. Live.

Hear how it handles your calls.

Book a 30-minute walkthroughHear how your business is answeredOpens the booking calendar. Plans start at £99 a month, excl. VAT.
Example call
“Thank you for calling Hartley & Webb Plumbing, I’m Sam, an AI assistant for the team. How can I help?”
“Can I book someone to look at a leak on Thursday?”
✓ Booked into the diary↗ Can put callers through to your team in working hours
  • Answers common questions from your approved answers
  • Books into your calendar
  • TrustLine can put callers through to your team during your working hours, and takes a message at other times.
  • Tells every caller it is an AI, so they know who they are speaking to

Hartley & Webb Plumbing is a fictitious business, for illustration only. TrustLine tells every caller it is an AI as standard. Disclosure rules vary by sector and by where your callers are. This is not legal advice.

Use one, or both

Two ways to stop losing enquiries.

Each works on its own. Together they cover the journey from being found to being answered.

Reveal only

See whether your website answers buyer questions, and what to fix. The scan is free.

Check your firm’s visibility

TrustLine only

Calls are where you lose business. Have them answered while you work. Plans start at £99 a month.

Book a 30-minute walkthrough

Both

Start with the free scan, then add TrustLine so the calls it brings in are answered.

Check your firm’s visibilityThen add TrustLine
The numbers behind the problem

The numbers behind the problem

Two published findings from CCAF and SOCi

14%

of financial services firms surveyed see AI as transformational to their strategy.

1.2%

of the local business locations SOCi analysed were recommended by ChatGPT.

Clients form shortlists before visiting any website
Google SEO and AI visibility are not the same signal
Referral clients now validate firms through AI before they enquire

Cambridge Centre for Alternative Finance (CCAF), 2026 Global AI in Financial Services Report, April 2026, 628 organisations, 151 jurisdictions. SOCi 2026 Local Visibility Index, reported by Search Engine Land, nearly 350,000 locations, 2,751 multi-location brands.

The invisible problem

Nobody calls to tell you they chose someone else.

Every week, clients ask AI to find a firm like yours. They get a shortlist. They make a decision. There is no signal. No missed call. No email. You never knew they were looking.

Solicitors

“Find me a solicitor in Manchester for commercial property.”

Three firms named. Yours is not one of them. The client calls one. They never search again.

Financial Advisers

“Which IFA in Bristol focuses on retirement planning for over 55s?”

A competitor gets the recommendation every time. You didn’t know it was happening.

Accountants · Estate Agents

“Best accountant for a limited company in Leeds?”

Your firm has never appeared. You assumed Google was enough. It is not the same signal.

Most firms don’t realise this is happening because there is no obvious signal. Google SEO and AI visibility are different. A firm can rank on page one of Google and be completely absent from ChatGPT, Claude, Gemini and Perplexity results.
The Product

Find out how clearly your website answers the questions buyers ask, including the ones they now put to AI. Free. No credit card. Your Authority Score and gap list appear on screen.

Reveal reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm, then shows your biggest gaps. It measures the website side of AI-readiness. It does not query AI engines, and every scan applies the same rules.
Solicitors IFAs Accountants Estate agents
Check your firm’s AI-readiness – free

What happens next

1

Reveal – free. Enter your URL, get your authority score in 30 seconds.

2

Roadmap – £149 + VAT, one-time. Written fix plan for every gap, delivered in 24hrs.

3

Content – £499 + VAT/mo. We create the content that closes your authority gaps. Starts with a quick call.

4

Managed – £999 + VAT/mo. Everything in Content, plus we publish and maintain it for you. Starts with a quick call.

See the full breakdown of how Roadmap, Content and Managed work →
For UK regulated firms

AI Accountability Check

Five questions reveal whether your firm can defend its AI use to a regulator, a client, or a court. No email required to see your results.

See TrustProof →
For UK small businesses

Your AI receptionist for UK small businesses

It answers your calls, books into your calendar and takes messages, and can put callers through to your team during your working hours.

See TrustLine →
TrustLayer Reveal shows you where you stand in AI search. For many firms, that conversation quickly surfaces something deeper: AI being used in client work, compliance, or decisions that nobody feels fully accountable for.
The three services below address the most common versions of that gap. But every firm’s situation is different, and the most useful conversations we have often start with: “I’m not sure if this fits, but...”
If that is where you are, just reach out.
Check your AI exposure → See advisory services → Talk through your situation →
Three ways to close the gap

Close the execution gap.

Fixed-scope. Defined output. Defined end date. No retainers.

Every service below addresses a specific part of that gap, with a clear deliverable in a defined timeframe.

AI Risk & Readiness Report 2 weeks

What AI are you running? Can you prove it to your regulator?

Fixed-scope review of current AI usage, accountability exposure and governance gaps. Board-ready output you can act on immediately.

55% of industry respondents find it difficult to measure the value of AI. CCAF 2026
AI inventory Gap analysis Readiness score Board summary
Fixed fee · enquire
See what this includes
AI Governance Pack 3–4 weeks

Audit-ready. For organisations where governance is not optional.

Practical governance documentation for organisations deploying AI where accountability matters. Built for defensibility, not just compliance.

The regulatory clock is running on AI governance.
52% of industry respondents are piloting agentic AI or are at a more advanced stage. CCAF 2026
Accountability map Evidence pack Governance policy Incident protocol
Fixed fee · enquire
Check your exposure first → Request sample index
One Workflow, Fully Automated 2–4 weeks

One workflow. Governed from day one.

One high-value process automated and handed over. Not a pilot – a production deployment with governance built in from the start.

40% of respondents report increased profitability from AI, while 43% report no change. CCAF 2026
Scoped workflow Built + tested
Fixed fee · enquire
See what this includes
Every firm’s situation is different.

The three services above address the most common AI problems we see in professional services firms. But some challenges don’t fit a standard scope – and those are often the most interesting ones to work on.

If you’re wrestling with something that doesn’t fit neatly into one of the cards above, reach out. Most of our best work starts with a conversation that begins: “I’m not sure if this is the right thing to ask, but...”

Start that conversation →
Madhu Nandyala, Founder of PraxiumAI

Madhu Nandyala

Founder, PraxiumAI

20+ years regulated delivery
UK professional services

As featured in

Watford Town Centre BID →
About

Most AI advisers have never been in the room when a decision goes wrong. I have. Twenty years delivering regulatory change, payments transformation, programme governance and compliance delivery, where accountability isn’t a value statement and “I didn’t know” isn’t a defence. Every decision has an accountability trail, and “we thought it was fine” is not an acceptable answer.

I have built and deployed AI products for UK professional services firms. Not advising in theory. Building. TrustLayer Reveal is where that starts.

Only 14% of financial services firms surveyed see AI as transformational to their strategy (CCAF, 2026). Closing that gap requires someone who has been on both sides and understands what happens when governance fails.

“I don’t build AI to see what’s possible. I build AI to see what’s defensible.”

Connect on LinkedIn →
Insights

AI visibility and governance - in plain English.

Practical guides for UK professional services firms navigating AI search and AI governance in 2026.

Conversion · 6 min read · July 2026

No Enquiries From Your Website? Here’s What You’re Probably Missing

See the 10 specific reasons a professional website stops bringing in enquiries, and check yours free in 30 seconds.

Read article → AI Visibility · 5 min read · April 2026

AI visibility for UK professional services – what it is and why it matters in 2026

54% of UK adults now use AI tools, up from 31% in 2024 (Ofcom). In financial services, 55% use AI platforms for financial questions (STRAT7, April 2026). Is your website ready to answer what they ask?

Read article → AI Search · 4 min read · April 2026

Google SEO vs AI visibility – why they are not the same signal

A firm can rank on page one of Google and be completely absent from ChatGPT, Claude, Gemini and Perplexity. Here is why – and what to do about it.

Read article → Governance · 7 min read · April 2026

EU AI Act obligations from August 2026: what UK professional services firms should do

UK solicitors, accountants, IFAs and estate agents need documented AI governance in place – the regulatory clock is running.

Read article → Governance · 6 min read · April 2026

What the FCA’s 2026 AI review means for UK professional services

The FCA’s Mills Review is published, with its recommendations pending FCA Board adoption. Here is what it means in practice for solicitors, accountants, IFAs and estate agents.

Read article → Governance · 8 min read · May 2026

EU AI Act compliance checklist for UK regulated organisations (updated November 2026)

A plain-English checklist for UK regulated organisations, updated November 2026: Article 50 has applied since 2 August 2026, and the high-risk obligations follow. Covers AI inventory, accountability, human oversight, technical documentation and conformity assessment.

Read article →
View all insights →

The call you miss is the opportunity you lose.

Buyers cannot find or trust your firm online

Check your firm’s visibility
TrustLayer Reveal

Calls go unanswered while you are busy

Book a 30-minute walkthrough
TrustLine

hello@praxiumai.ai

Common questions

Common questions

How is AI visibility different from Google SEO?

Google SEO determines where you appear in search engine results. AI visibility determines whether your firm is mentioned when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They are different signals. A firm can rank on page one of Google and be completely absent from AI recommendations.

Can ChatGPT actually recommend my firm?

Yes. AI assistants including ChatGPT, Claude, Gemini and Perplexity regularly recommend specific firms when users ask for local professional services. The firms that appear are those whose online presence sends the right authority signals to AI systems.

What does the free TrustLayer Reveal scan include?

The free scan reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm. It returns an Authority Score and lists your biggest gaps and strengths. Every scan applies the same rules to your website as it is at the moment of the scan. It checks your website, not what any AI says about you. Results appear on screen in about 30 seconds.

Who is the AI Governance Pack designed for?

The AI Governance Pack is designed for any organisation deploying AI in processes where accountability, auditability or regulatory defensibility matters – including financial services firms, law firms, accountancy practices, and any organisation where an AI-assisted decision could be challenged by a regulator or auditor.

What is PraxiumAI?

PraxiumAI builds practical AI tools for UK businesses. TrustLayer Reveal is a free check that shows how clearly your website answers the questions buyers ask, including on AI search. TrustLine is an AI receptionist that answers your calls, books into your calendar, and can put callers through to your team during your working hours. TrustProof checks whether a firm can explain and defend its use of AI. PraxiumAI is the trading name of Pragma - Pro Consultancy Ltd, Companies House 12749861.

Check your firm’s AI-readiness before your competitors do

Run your free scan

Find out how clearly your website answers the questions buyers ask.

Step 1 · Enter your URL Step 2 · Close your gaps

More clients now ask AI who to trust. This checks whether your website gives a clear answer.

Free 30 seconds No credit card UK firms only

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