Clients now ask AI who to trust. In a September 2026 test by the charity Blind Justice UK, ChatGPT, Gemini and Claude each ranked a firm the SRA had fined first when asked for the best conveyancing solicitors in Doncaster. Clear, checkable facts on your own website are the part you control. Reveal shows whether yours are there.
Source: Blind Justice UK, reported by Resultsense, 6 October 2026. A small test in three towns by a charity, not a market-wide measure.
THE PROBLEM
"Find me a solicitor in Manchester for commercial property."
Three firms named. If yours isn't one of them, the client calls one of the others and never searches again. Only 1.2% of businesses get recommended by ChatGPT when clients search for professional services – 98.8% are invisible (Cambridge Centre for Alternative Finance, Global AI in Financial Services Report, April 2026, 628 firms).
FREE SCAN
Free 30-second scan. No credit card. Your Authority Score and gap list appear on screen.
Google SEO determines where you appear in search engine results. AI visibility determines whether your firm is mentioned when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They are different signals. A firm can rank on page one of Google and be completely absent from AI recommendations.
Yes. AI assistants including ChatGPT, Claude, Gemini and Perplexity regularly recommend specific solicitors when users ask for local legal services. The firms that appear are those whose online presence sends the right authority signals to AI systems.
The free scan reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm. It returns an Authority Score and lists your biggest gaps and strengths. It is rule-based and checks your website, not what any AI says about you. Results appear on screen in about 30 seconds.
Start with the free TrustLayer Reveal scan – 30 seconds, no credit card.