55% of UK adults now use AI platforms for financial questions, and ChatGPT is used almost as often as paid financial advisers (48% against 51%). Only 53% trust it for financial information, so clear, checkable answers on your own website matter. Reveal shows whether yours give them.
Source: STRAT7 nationally representative consumer study, April 2026, via strat7.com.
THE PROBLEM
"Which IFA in Bristol focuses on retirement planning for over 55s?"
Three firms named. If yours isn't one of them, the client calls one of the others and never searches again. Only 1.2% of businesses get recommended by ChatGPT when clients search for professional services – 98.8% are invisible (Cambridge Centre for Alternative Finance, Global AI in Financial Services Report, April 2026, 628 firms).
FREE SCAN
Free 30-second scan. No credit card. Your Authority Score and gap list appear on screen.
Google SEO determines where you appear in search engine results. AI visibility determines whether your firm is mentioned when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They are different signals. A firm can rank on page one of Google and be completely absent from AI recommendations.
Yes. AI assistants including ChatGPT, Claude, Gemini and Perplexity regularly recommend specific IFAs when users ask for financial advice. The firms that appear are those whose online presence sends the right authority signals to AI systems.
The free scan reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm. It returns an Authority Score and lists your biggest gaps and strengths. It is rule-based and checks your website, not what any AI says about you. Results appear on screen in about 30 seconds.
Start with the free TrustLayer Reveal scan – 30 seconds, no credit card.