Seven in ten UK small businesses act on AI-generated financial, tax or business advice before consulting their accountant. If a clear answer is not on your website, the AI's answer is the one they arrive with. Reveal shows whether yours is.
Source: Censuswide survey of 500 UK businesses commissioned by Ravical, June 2026, via CFOtech. Commissioned research; the finding is about acting on AI advice, not choosing an accountant.
THE PROBLEM
"Best accountant for a limited company in Leeds?"
Three firms named. If yours isn't one of them, the client calls one of the others and never searches again. Only 1.2% of businesses get recommended by ChatGPT when clients search for professional services – 98.8% are invisible (Cambridge Centre for Alternative Finance, Global AI in Financial Services Report, April 2026, 628 firms).
FREE SCAN
Free 30-second scan. No credit card. Your Authority Score and gap list appear on screen.
Google SEO determines where you appear in search engine results. AI visibility determines whether your firm is mentioned when someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation. They are different signals. A firm can rank on page one of Google and be completely absent from AI recommendations.
Yes. AI assistants including ChatGPT, Claude, Gemini and Perplexity regularly recommend specific accountants when users ask for local accountancy services. The firms that appear are those whose online presence sends the right authority signals to AI systems.
The free scan reads up to ten pages of your website and checks them against the questions buyers in your sector ask before choosing a firm. It returns an Authority Score and lists your biggest gaps and strengths. It is rule-based and checks your website, not what any AI says about you. Results appear on screen in about 30 seconds.
Start with the free TrustLayer Reveal scan – 30 seconds, no credit card.